The “Keeping It Real” Campaign is all about showcasing the incredible value you bring to your clients as a Florida Realtor®. As champions of real estate, you know that “Keeping It Real” means helping your clients succeed – and you wield your comprehensive to-do list and expertise over the unexpected to do just that.
This toolkit aims to provide you with materials you can use to shine a spotlight on the amazing work you do and the invaluable role you play in every real estate transaction.
Talking Points
The following talking points showcase the great value a Florida Realtor brings to any transaction. Use them on social media or in conversations with customers and the general public.
- I‘m here to provide expert guidance through every step of the process, offering unbiased advice to help navigate the complexities of real estate transactions.
- My mission is to ensure that no detail is overlooked, no matter how small, so that you can achieve your homeownership or business goals with confidence.
- As a local specialist in our community, I offer invaluable insights into the area, helping you find your perfect home or commercial space in your ideal location.
- My knowledge of the local area enables me to provide personalized recommendations tailored to your preferences and lifestyle.
- I excel at negotiating terms and prices, advocating for your interests and getting the most out of each real estate transaction.
- My goal is to overcome obstacles and highlight opportunities, ensuring that you get the best possible deal, whether you're buying or selling your home, or finding the perfect space for your business.
- I understand that a real estate transaction can be a stressful process, which is why I’m here to reduce your stress by managing complexities and challenges that may arise.
- My aim is to keep you informed about new opportunities, trends and property valuations, streamlining the search process and saving you valuable time.
- As a Florida Realtor®, I can leverage a broad network of industry leaders, including lenders, inspectors and contractors for a seamless transaction process from start to finish.
- As a Florida Realtor®, I stay current on laws and regulations to help protect consumers’ interests. Of course, if legal complexities arise, please, consult a real estate attorney.
- As a Florida Realtor®, I adhere to strict standards and a mandatory Code of Ethics, advocating for you with integrity while upholding the highest levels of professionalism and consumer protection.
- My experience and expertise allow me to master complex transactions, demystify the process and offer clear and concise guidance to those new to or unfamiliar with real estate.
- My commitment doesn't end once the sale is complete. I will offer post-sale support by advising you about issues like utility setup, energy services and other considerations. My goal is to foster a long-term relationship with you.
- I’m here to provide ongoing support and guidance, ensuring that your transition into your new home or business space is as smooth as possible.
- As a Florida Realtor®, I take a you-first approach. I prioritize your needs and partner with you to understand and address your wishlist at every step of your real estate journey.
- My goal is to ensure that you feel supported and informed throughout the entire process so that you can make confident decisions about your future home or business.
- Florida Realtors® advocates for initiatives like the Hometown Heroes Housing Program, which has already helped more than 14,000 families achieve the dream of homeownership thanks to a $100 million legislative investment. Our continued efforts aim to secure additional funds to help even more Floridians buy their first home, strengthening our communities and boosting the local economy.
- We support efforts to stabilize the property insurance market, advocating for consumer protections and market reforms that have attracted new insurers and reduced litigation.
- As a member of Florida Realtors®, I am proud of our success in reducing the state sales tax rate on commercial leases, a critical step in supporting Florida's businesses. This reduction not only aids in business growth but also encourages community reinvestment. Our ongoing advocacy efforts aim to further reduce or eliminate this tax, fostering a more vibrant and competitive business environment across the state.
Social Media Support
As part of the “Keeping It Real” Campaign, we are providing our members with social media support and materials you can use to highlight the important role you all play in every real estate transaction.
Below you will find pre-made graphics and videos you can post on your various social media networks. In addition to these, we encourage members to publish original video content to social media to reinforce a sense of authenticity and relatability. These can be published as Reels, in-feed videos, and/or Stories on Facebook and Instagram. Here are some concept ideas you can use to create your own social media content:
Social Media Assets
General
These are social media graphics that you can share on your Facebook, Instagram or LinkedIn. Each graphic has a suggested caption that you can use for your post. Since you know your target customers the best, feel free to use these captions as inspiration as you create your own.
Simply click on the button below each graphic or video to download.
Suggested Caption:
As a Florida Realtor®, I handle all the “boring” and tedious research (which I love) so you don’t have to – streamlining the search process and saving you valuable time. So what are you waiting for? Call me today!
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Suggested Caption:
As a Florida Realtor®, I compile all the “boring” and tedious paperwork so you don’t have to – saving you valuable time. So what are you waiting for? Call me today!
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Suggested Caption:
As a Florida Realtor®, I excel at negotiating terms and prices, getting the best outcomes in each real estate transaction. So what are you waiting for? Call me today!
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Suggested Caption:
As a Florida Realtor®, I handle all the “boring” and tedious paperwork so you don’t have to – saving you valuable time. So what are you waiting for? Call me today!
Download Graphic
Suggested Caption:
As a Florida Realtor®, I handle all the steps in between to ensure that you’re getting the best deal. So what are you waiting for? Call me today!
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Suggested Caption:
As a Florida Realtor®, I handle all the “boring” and tedious research (which I love) so you don’t have to – streamlining the search process and saving you valuable time. So what are you waiting for? Call me today!
Download GraphicThese are Stories graphics for Facebook or Instagram. Simply click on the button below each to download. Feel free to personalize it with additional copy overlays and in-app features to reflect your voice and insights.
Social Media Assets
Residential
These are residential real estate social media graphics that you can share on your Facebook, Instagram or LinkedIn. Each graphic has a suggested caption that you can use for your post. Since you know your target customers the best, feel free to use these captions as inspiration as you create your own.
Simply click on the button below each graphic or video to download.
Suggested Caption:
As a Florida Realtor®, I’m here to help you complete the complex documents needed for a smooth transaction. Let’s partner today to make your home purchase a breeze!
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Suggested Caption:
Want to navigate your community like a local insider? 🗺️
I am your ultimate guide who knows the community inside-out. Ask me for recommendations!
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Suggested Caption:
A Florida Realtor® is your local market expert with extensive knowledge of the area. I can provide personalized suggestions to help you find what you’re looking for.
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Suggested Caption:
REAL results for REAL Floridians – one happy homeowner at a time. As a Florida Realtor®, I prioritize your needs, meticulously understanding and catering to what you want at every step of your homebuying or home selling journey.
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Suggested Caption:
In the game of real estate, I’m your MVP (Most Valuable Partner) – making sure you’re always on the winning team with me as your Florida Realtor®. Ready to score the home of your dreams?
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Suggested Caption:
You can live happily ever after when you work with a Florida Realtor®! Let me help make your homeownership dreams come true.
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Suggested Caption:
Don’t waste your valuable time … ⏰
Work with a Florida Realtor® to see available homes that could become yours.
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Don’t waste your valuable time … ⏰
Work with a Florida Realtor® and you’ll only see available homes that could become yours!
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Ready to sell your home? 🏡
Don’t go at it alone – there’s a Florida Realtor® for that.
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Ready to buy your dream home? 🏡
Don’t go at it alone – there’s a Florida Realtor® for that.
Social Media Assets
Commercial
These are commercial real estate social media graphics that you can share on your Facebook, Instagram or LinkedIn. Each graphic has a suggested caption that you can use for your post. Since you know your target customers the best, feel free to use these captions as inspiration as you create your own.
Simply click on the button below each graphic or video to download.
Suggested Caption:
As a Florida Realtor®, I’m here to help you complete the complex documents needed for a smooth transaction into your commercial space. Let’s partner today to make your search for your business’s new homebase a breeze!
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Suggested Caption:
As your Florida Realtor®, I’m your local market expert! With extensive knowledge of different neighborhoods and commercial spaces, I can provide personalized suggestions to help your business thrive.
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Suggested Caption:
Your business’s future is brighter with a Florida Realtor® by your side! Let me shine a light on the best options for your business, so you can focus on keeping the path forward illuminated.
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